Assorted Afflatuses

From Assorted Afflatuses

My Hundred Dollars

By Joseph on 6 September 2007 | Permalink

It is no secret that Apple CEO Steve Jobs likes to surprise his audience. But nothing in my recent memory has created as much of a stir as Apple's decision yesterday to slash iPhone prices by $200, just two months after their release. Apple's share price fell by nearly five percent after the announcement. Investors, however, were not the only ones seething.

Admittedly, when I purchased my iPhone at the end of June, I knew that it would eventually see a price cut or some kind of improvement. But, as most industry analysts noted, such a drastic price cut two months after a product's introduction was, to say the least, unprecedented. I felt betrayed, wronged, and, above all, quite irate.

Even when I purchased a Nikon D50 for $1000, scarcely weeks after its release, it took Nikon over three months to cut the price by $100, or about 10%. Apple, in this instance, waited a scant two months to cut the price of the iPhone by nearly 40%.

But, around noon, Apple released a statement that, among other items, contained this statement:

Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store. Details are still being worked out and will be posted on Apple's website next week. Stay tuned.

Frankly, I still feel somewhat cheated, despite the fact that I will eventually receive a hundred dollar rebate. But, I suppose that is literal price of being on the cutting edge.

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