Assorted Afflatuses

Everyone loves text-based Internet advertisements. Investors love them, consumers love them and, if koalas could use the Internet, they would love them too. With the promise of fantastic "ROI" (or "return on investment") and the fantastic reach, I thought Internet advertising was the only place to be. So, to promote my fledgling enterprise, I signed up for a Google AdWords account. The results have neither shocked nor awed me. For that matter they have barely perturbed my utterly enervated aura.

Of course, I would never have harbored the delusion of seeing a thousand-fold increase in business after eight hours. I did, however, expect to see some kind of impact. But, as of now, not a single person so much as clicked on one of my text ads, despite the fact that, according to Google, over two hundred sets of eyes have now viewed them. So even if, in the next ten minutes, just one person clicked on one of my advertisements, my total "click though rate," or "CTR" for those in the know, would be around half a percent.

Perhaps it takes time to garner results. Maybe I should have taken Google's suggestion to heart and set a monthly advertising budget of over $100. Or, I suppose I might have chosen the wrong keywords. Regardless, I hope this whole text advertisement shebang managers to have some impact. Otherwise I will have wasted $35 on yet another chimera.