Negativity

By Joseph Kibe on 29 October 2008 8:26 AM

Like most voters, I find negative attack advertisements that air on television obnoxious and somewhat insulting; as if I have so little cognitive power the McCain camp will manage to convince me the eight-year-old Obama spent his time making time bombs with some crazy radical rather than building castles with LEGO. In my daily read of political blogs, I discovered the Obama campaign's latest advert taking a shot at Senator John McCain:

While I wouldn't call it my favorite advert, it's a much less obnoxious negative advert than it could have been. As political campaigns ostensibly have no choice but to run these sorts of advertisements, it would make me happier if they all looked like that one. It doesn't have some spooky voice in the background. It doesn't have overly dramatic scary music playing to give it that "you should be scared of this other guy" quality. Instead, it lays out a reasonably clear logical path that leads a voter to chose Obama-Biden, not McCain-Palin. Not too bad.

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